Health, Beauty and Wellness Committee
The mission of the Health, Beauty and Wellness Committee (formerly the Health & Beauty Care Advisory Committee) is to conduct research and create knowledge that shapes the future of the healthcare supply chain. This includes conducting strategic research for the supply chain and providing data and analysis on the industry that supports HDMA initiatives.

In 2011, HDMA hosted an educational HBW Forum in which manufacturers, distributors and their independent customers addressed the specific opportunities in independent pharmacy. For the event summary, click here.

Join us again in 2012 for continued HBW discussions at the HDMA Business and Leadership Conference.

HDMA Research:
Supply Chain Collaboration: Maximizing Health, Beauty and Wellness Product Sales in Independent Pharmacy, a white paper that identifies several HBW categories that have increased in sales within independent pharmacy and outpaced the food, drug and mass channels. Authored by Hamacher Resource Group in partnership with HDMA and CHPA. (PDF: 765K)

Health, Beauty & Wellness: Opportunities to Enhance Independent Pharmacy Services
This research identifies actions manufacturers and distributors can take to enhance business operations and improve profitability through innovative front-of-store sales and marketing efforts. (2008) (PDF: 841K)

Enhancing Front-of-Store Profitability with HBC: A Snapshot of the Supply Chain
A two-page research highlight of four areas of opportunity at the front-of-store for manufacturer and distributor trading partners: communications, SKU rationalization, marketing support and new item launches. (2007) (PDF: 498K)

Resources:
Consumer Healthcare Products Association (CHPA)
National Community Pharmacy Association (NCPA)
Global Marketing Development Center (GMDC)

Committee Coordinators:
Marjorie DePuy
Perry Fri
Lisa Kanfer

Committee Administrator:
Allison Halterman